What is it with Work Dress up Days being done to death? As a Recruiter I feel like we must be the only recruitment company in the world who looks at a dress up in a costume day with as much enthusiasm as a promotion fee candidate taking a counteroffer. Seriously, what is it with everyone dressing up all the time? In a previous employment I remember having to dress up on several occasions. It was for this charity or that campaign etc. In the end a few of us used to do the odd bet and if one of us lost they’d have to dress up. So, I know I can’t be the only one that likes the idea of dressing up in a costume for work less than root canal surgery.
Why does it seem like every recruitment company does nonstop dress up days?
It has just been Halloween at the time of writing this. Countless LinkedIn posts feature recruiters either posing in mock horror poses or, even worse, have boomerang effect videos of the same thing. On a side note, I must be the only millennial who just doesn’t get boomerang or at least I feel that way.
I have been visually overstimulated by excessive Halloween dress up days and it’s sent me into an angry rage. Or maybe like many of the clients that these recruitment companies have, find themselves looking at the photo’s and thinking what am I paying your company for?
What must clients think?
I think some clients will look at the photos and think good on you. Have some fun. But I also feel that many clients, specifically those who are probably signing off on paying the fees, aren’t quite so accepting. Common sense say’s to me that if I was paying someone thousands of pounds to do something and all I see is them going on holidays, having parties, wearing expensive suits and then dressing up for photos every five minutes, am I getting value for money? I just think that our industry has a negative reputation as money grabbers and too many people seem to look like they’re having too much of a good time and throwing it in customers faces. I can understand why many people not in recruitment have a condescending opinion of our industry. Can’t we just tone that stuff down sometimes?
Why would someone want to dress up in a costume at work?
Firstly, I get the novelty factor. It does sound like a laugh. And it was, the first time. But after you’ve done one for this charity, one for that promotion and another for another event it gets a bit tiresome. Why not just give money to charity without shouting about it? The arrogance of doing it for charity is inadvertently using the charity for self-promotion isn’t it? That’s certainly what it looks like.
Furthermore, where do most recruitment companies have offices? In city and town centres. How many recruiters live a short walk from the office? Not many. What about parking in city and town centres? Limited Spaces. Is parking cheap in these places? No. So, imagine being dressed up as Spiderman on the bus, train or walking down the street? But you’d just get changed at the office, right? Where though? In the cramped toilets on piss stained floors whilst Captain America and Superman do the same in the cubicles either side of you? Like I said, it’s fun the first time. But the novelty wears off.
How comes recruiters seem happy doing dress up days, beach clean up days and cake baking days then?
I’ll give you a simple, but admittedly blunt answer. There are two types of recruiter. The one who is there for the money and the one who is there for the lifestyle.
Being there for the money doesn’t make you a douche. You might like helping candidates and clients. Perhaps you simply want a career. Or you may just want to become wealthy. Regardless you are there to be good at the job. And in order to do that you need to make money for the company. By doing so you’ll be giving a good service for the candidate or client. You’ll be more likely to get that promotion and/or earn that commission. The bottom line is that you are there for the money although you may wish to word it differently.
Then there are those recruiters who are there for the lifestyle
Firstly, for those of you who disagree completely with this think of how most agencies promote their companies to potential candidates. They’ll promote how fun and vibrant they are. And they’ll talk about their social events, rounders games and incentive-based holidays. They will promote the lifestyle to sell it to potential candidates. The problem is that when you sell anything to people you sell the benefit of the product, service or in this case the job. This is selling to their needs. If their needs are a great lifestyle then that doesn’t necessarily equal a great recruiter.
Trying to hire recruiters for your business is tough. But the problem for me is that in my experience agencies can get desperate and so find themselves selling the wrong kind of benefits in order to solve the problem. They do indeed provide great lifestyles for prospective recruiters. There are a number of great benefits thrown in to help them attract what they call “top talent”. However, much of the time when they do get genuine “top talent” recruiters, those same recruiters didn’t come there for the lifestyle as a core reason. They came there for money-based reasons. That lifestyle is simply an added benefit. But it seems as if companies in their desperation are attracting people who want to see the lifestyle as the primary interest and not the money. They don’t usually tend to make great recruiters in my experience.
Dress Up Days are an Easy Social Media way to make your company look fun
This statement is true. It looks fun. I consider myself to be a very good recruiter. I bill a lot. My billings are consistent and my career records for promotions back this up. So does this photo appeal to me? Clearly not. My interests if I were looking for a job is what’s the company about, where are they looking to go direction wise, what support and development will I get to make me better at what I do and what’s the earning potential. I’d want a company that is going places, has ambition and only employs those who are wholly behind that drive.
Why would a dress up day for Halloween, rounders games or cake baking days be something that’d appeal to someone like me? It sounds like a laugh, but it’s not something I am that fussed about to be fair. So, what’s the point in promoting it every five minutes on social media. The only people who will see this as enough to be attracted to the company don’t tend to be the “top talent” the company is intending to attract. It may get you quantity, but will it really get you quality?
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